Author: Katy Tomasulo
Source Date: November/December
Sherwin-Williams has announced its 2017 Color of the Year–Poised Taupe, a hue the company says brings warm and cool tones together to appease consumer cravings for beautiful neutrals.
Described as a “weathered, woodsy neutral bringing a sense of coziness and harmony,” Poised Taupe combines earthen brown with conservative gray for a cool-yet-warm vibe. “Poised Taupe celebrates everything people love about cool gray as a neutral and also brings in the warmth of brown, taking a color to an entirely new level,” says Sherwin-Williams director color marketing Sue Wadden.
According to the company, the hue coordinates well with a range of color combinations, including pastels and jewel tones.
The selection of Posied Taupe was drawn from the company’s research into trends around the world, where they found trendy monochrome grays transitioning into more complex taupes and browns. “In a recent homeowner survey, nearly 40 percent of respondents agree that they would like to incorporate warmer neutrals, such as warm grays, taupes, or beiges, into their home décor,” the company says. “Additionally, more than two in five people identified taupe as a timeless neutral they would choose.”
See more color palattes and combinations at Sherwin-Williams site: 2017 Color of The Year